Serious Business® Conference
One of the most celebrated business education events in the beauty industry, our conference combines inspiration, education, and wisdom from some of the world’s most innovative thinkers
“Every time I come to Serious Business I take something back to start implementing our salon immediately.”
— Eddie Anderson, Owner
360 The Colour Bar; El Paso, TX
“I’m able to rejuvenate, refresh and get that motivation back to be in the salon behind the chair or even teaching.”
— Isaac Martinez, Stylist
Josephine’s Salon and Spa; Houston, TX
“I think (Serious Business) is a stand-alone event. There’s nothing out there compares. It’s probably the most thought provoking event in our industry.”
— Lisa Cochran, Owner
Studio R3; Hattiesburg, MS