Serious Business® is an annual conference designed to inspire and educate beauty industry professionals. We bring together innovative thinkers and industry leaders to share ideas, success stories, and valuable lessons. Combining inspiration, education, and practical wisdom, our conference delivers essential guidance for personal growth, leadership development, and best business practices. Join us for cutting-edge insights to elevate your beauty career and business.All About Serious Business
Serious Business®: The Premier Annual Beauty Industry Conference
Serious Business®: Your Path to Personal and Professional Development
Serious Business® is committed to fostering personal and professional growth within the beauty industry and beyond. Our mission is to expose, evoke, and evolve our thinking, empowering individuals and businesses to reach their full potential. We offer innovative programs featuring talented artists and inspirational speakers that create transformative experiences.While Serious Business® is especially beneficial for salon and spa owners, managers, and team leaders, attendees from all industries will find our keynote speakers both inspiring and motivational. Join a community of like-minded individuals and thought leaders dedicated to self-development, leadership, and best business practices. Everyone is welcome to participate in this enriching experience!Who & Why Should We Attend?
Who is behind Serious Business®?
Serious Business®: A Transformative Initiative by Neill
Serious Business® is a premier production by Neill, reflecting our unwavering commitment to transforming the beauty industry. Aligned with Neill’s core mission and values, Serious Business® showcases our dedication to innovation and excellence in beauty services. Our ideas, products, and passion stem from collaborative partnerships with our salon and spa partners—some of the most successful in the world.At Neill, we believe that every thriving salon and spa contributes to the enhancement of our industry and improves the world—one guest at a time. Join us at Serious Business® to be part of this transformative journey and elevate your business to new heights!Conference FAQs
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This year we will be hosting Serious Business at the Saenger Theater & Roosevelt Hotel in New Orleans, LA. General Sessions will be in the Saenger Theater and Breakout Sessions will be at The Roosevelt Hotel.
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Yes, we’ll be using the Whova App again this year. As we get closer to Serious Business you will be emailed a link to create your profile. You’ll be able to navigate the agenda, visit and revisit virtual booths, create a personalized agenda, network with fellow attendees, and receive in the moment notifications, etc.
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Your email confirmation that you received when you registered is all you will need to check in and pick up your name badge at early registration on Saturday, January 11 from OR Sunday, January 12.
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Famous for food and culture, we recommend making reservations in New Orleans before arriving.