Why Serious Business: One of the most celebrated business education events in the beauty industry 

Designed to expose, evoke, and evolve our thinking, Serious Business brings together the best and brightest minds to inspire and educate attendees. Whether you're a salon or spa owner, manager, team leader, or simply someone seeking motivation and growth, the conference has something to offer. 

At its core, Serious Business combines inspiration, education, and wisdom from some of the world’s most innovative thinkers. Our keynote speakers are carefully selected to provide essential guidance on the development of self, leadership, and best business practices. 

While the conference is most valuable for salon and spa owners, managers, and team leaders, its appeal extends far beyond the beauty industry. Attendees from all sectors will find the keynote speakers both inspiring and motivational. 

Why Attend Serious Business? 

Inspiration: Gain insights from some of the world’s leading innovators who will challenge and expand your thinking. 

Education: Learn the latest trends, techniques, and strategies that are shaping the future of the beauty industry. 

Networking: Connect with fellow professionals, thought leaders and industry experts to build valuable relationships. 

Growth: Enhance your leadership skills and discover best business practices that will help you and your business thrive. 

Join us in New Orleans and experience the power of collective wisdom and innovation. 

We look forward to welcoming you to Serious Business and helping you elevate your expertise in the beauty industry and beyond. See you in 2025! 

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2025 Serious Business Conference Headliner: Dr. Rebecca Heiss

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Theme Reveal for the 26th Annual Serious Business Conference: Evolve