2025 Serious Business Conference Headliner: Alua Arthur
NYT bestselling author & certified death doula
We are honored to welcome Alua Arthur as one of our Serious Business 2025 headliners!
Alua Arthur is a trailblazer in the field of death care and the most visible death doula in America today. As the founder of Going with Grace, a death doula training and end-of-life planning organization, Alua has dedicated her career to transforming how we approach the end of life—and, more importantly, how we can live more authentically by acknowledging its inevitability.
A New York Times bestselling author, Alua’s book Briefly Perfectly Human: Making an Authentic Life by Getting Real About the End has been celebrated as a deeply transformative memoir. Through her personal journey and professional expertise, she reframes the concept of death, helping readers and audiences alike to embrace the unknown as a way of enhancing life.
In her work, she encourages us to step into uncomfortable conversations about mortality, ultimately leading to more fulfilling, genuine lives.
Whether you’re familiar with her work or hearing her message for the first time, her perspective promises to leave a lasting impact. Join us in New Orleans to experience this transformative conversation—one that just might change the way you live, lead, and create in both your personal and professional lives.
Stay connected on our Instagram @seriousbusinessconf to learn more about our speaker lineup!
