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Elevate Your Salon.

Sharpen Your Vision.

Serious Business® is not just an event; it's a movement empowering salon and spa owners to achieve holistic success, fostering both professional excellence and personal well-being.

JANUARY 12 - 13, 2025 | NEW ORLEANS, LA

Evolve Your Vision.

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Evolve Your Synergy

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Evolve Your Business.

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Evolve Your Vision. • Evolve Your Synergy • Evolve Your Business. •

But Serious Business isn't just about business; it's about balance.

…So Why Choose Serious Business®?You’ll

  • Receive actionable strategies, expert insights, and practical resources to enhance your professional skills, elevate your business, and navigate industry challenges effectively.

  • We’ve created a supportive and inclusive environment where salon and spa owners can connect with industry peers, share experiences, exchange ideas, and foster meaningful collaborations and mentorship opportunities.

  • You’ll be inspired to think creatively, embrace innovation, and explore new approaches to business management, service delivery, and client engagement, driving positive change and growth within the industry.

  • Prioritize both business excellence and personal well-being, recognizing that true success encompasses financial prosperity, wellness, and personal growth.

  • Serious Business recognizes and celebrates the achievements, innovation, and resilience of salon and spa owners, highlighting success stories, best practices, and exemplary leadership within the industry… And we have fun while doing so!

  • Embrace the importance of wellness, self-care, and work-life balance among salon and spa owners, offering sessions and resources focused on stress management, mindfulness, and personal well-being.

  •  “I have left every single @seriousbusinessconf with new ideas to incorporate not only into my salon life, but also into my personal life. I look forward to the fresh perspectives I gain every year. “

    -Ayana Clark, Elements Salon & Spa, Fairbanks, AK

  • “We had such a great time bonding with each other, as well as learning from motivational speakers who want to help us grow as individuals and as a team! Wonderful opportunity!”

    - Lux Hair Bar, Lexington, KY

  • “@Seriousbusinessconf is the best way to set your mind for the year to come! Every year I leave New Orleans ready for the year to come. This year being in my leadership role means even more! I love this conference so much!"⁠

    -Heather Rasp, Pure Natur Salon & Spa, Fairview Heights, IL

Because It’s Iconic.

Two iconic locations offer a unique and dynamic experience. The grandeur of the Saenger Theatre in New Orleans sets the stage for engaging general sessions, while the intimate and sophisticated setting of the Roosevelt Hotel provides an ideal backdrop for interactive breakout sessions and workshops, ensuring a memorable and productive event for all participants.

Thank you to our sponsors.

From Inspiration to Action.

You’ll come away with not only inspiration & motivation, but also tangible action items and strategies to better your beauty business.

Become A Sponsor.

Serious Business® is a leading industry event bringing together salon and spa entrepreneurs, artists, and innovative thinkers. By partnering with us, your brand will gain unprecedented exposure to a highly engaged audience of influential decision-makers.