Erica began her career with Aveda in 2002 as a retail advisor where she developed a passion for delivering exceptional guest service. Her career path took her to the salon side of the business where she inspired salon growth using her passion for continuing education and experience driving retail sales. In 2008, she joined Aveda Global Education in Blaine, Minnesota, where she oversees the development and expansion of Aveda Business College and Field Development training. Her programs have changed the way we look at service and team engagement while inspiring brand connection and celebrating service providers’ strengths.

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