BACKGROUND: Professor of Psychology
SPECIALTY: Superior Performance
NEWSWORTHY: Conradi Eminent Scholar, research quoted in Malcolm Gladwell’s Outliers
WHY IT MATTERS TO SALONS: You want your team to be experts who perform at the highest level; Dr. Ericsson is THE expert on expert performance.
BACKGROUND: Culture and Workspace Design
SPECIALTY: Creating educational experiences
NEWSWORTHY: Best-selling author, founder of Mindvalley
WHY IT MATTERS TO SALONS: Culture is everything. Vishen draws from thought leaders like Elon Musk and Richard Branson to bring big corporate ideas to a salon-sized audience.
BACKGROUND: 14 years old and a viral video genius
SPECIALTY: Living your dreams
NEWSWORTHY: Voted one of the Top 20 Most Motivational Influencers on the Planet in 2016
WHY IT MATTERS TO SALONS: His proven strategies for gaining an online presence for your business will shock you and put you to work building a digital brand.
BACKGROUND: Nutritionist, Yogini and Author
SPECIALTY: Mind, Body and Soul
NEWSWORTHY: Nutritionist for Drew Barrymore, Kerry Washington, Channing Tatum and Reese Witherspoon
WHY IT MATTERS TO SALONS: Kimberly literally wrote the book on how nutrition affects beauty - The Beauty Detox Solution. Nutrition can change the lives and faces of you and your guests.
BACKGROUND: Founder & CEO of six salons and spas and two academies
SPECIALTY: Thinking big and acting on it
NEWSWORTHY: Profit Magazine’s Top 100 Canadian Women Entrepreneurs; Ernst & Young Entrepreneur of the Year
WHY IT MATTERS TO SALONS: If you want to BE big, you have to THINK big and ACT big. Eveline can show you how to do all three. Will you turn your big thoughts into big actions to achieve your goals?
BACKGROUND: Stylist turned artistic director turned president & CEO of Charles Penzone Salons
SPECIALTY: Giving back, paying forward, and inspiring others to do the same
NEWSWORTHY: American Cancer Society’s Volunteer of the Year, Modern Salon's Spirit of Noel award, Salon Today’s 20 Most Intriguing Salon Owners...so much more
WHY IT MATTERS TO SALONS: As salon professionals, you’re in a perfect position to use your talents for the greater good. Debra will inspire you to do so. Will you use your talents and resources to make a bigger difference?
BACKGROUND: Founder/owner of JUUT Salonspas (10 locations)
SPECIALTY: Innovator of the pay-it-forward movement
NEWSWORTHY: Best-selling author of Life as a Daymaker: How to Change the World by Making Someone's Day
WHY IT MATTERS TO SALONS: David is the heart of his salons; he’ll share the reasons and stories behind the Daymaker movement and empower you to change lives. Will you realize the power within you to change another’s life through kindness?
BACKGROUND: Fashion director of Intercoiffure, Co-owner of seven Atlanta-area salons
SPECIALTY: Visionary and pioneer in new stylist training
NEWSWORTHY: North American Hairstylist of the Year, Avant-Garde Stylist of the Year, and Makeover Stylist of the Year, named to the Aveda Global Masters Team.
WHY IT MATTERS TO SALONS: Your people are your biggest asset. Van will share stories of how to teach your new artists – both technically and culturally – so that you retain and build them. Will you make people your biggest investment and give each the tools to become a powerhouse?
is a gathering of like-minded people and thought leaders dedicated to the development of self, leadership and best business practices. The purpose of Serious Business® is, and has always been, to expose, evoke and evolve our own thinking, resulting in helping people and businesses reach their full potential.
BACKGROUND: Owner of 3 salons for 20+ years
SPECIALTY: Bringing out a team's best
NEWSWORTHY: NAHA’s Master of Business Award, Aveda Business College educator
WHY IT MATTERS TO SALONS: Release every team member’s inner achiever by identifying opportunities for creativity and growth.
BACKGROUND: Founder/Director of Operations at Ruiz Salon Group
SPECIALTY: Salon business problem solving
NEWSWORTHY: Sought after nationally for his insights on entrepreneurship and expansion
WHY IT MATTERS TO SALONS: Heath has practical, proven advice to identify and overcome weak spots and maximize strengths.
BACKGROUND: Multifaceted salon industry owners and leaders
SPECIALTY: Salons, barbershops and institutes
NEWSWORTHY: Has maintained a stronghold on beauty education and employment for over 30 years
WHY IT MATTERS TO SALONS: You can never be in all places at once — but if you cultivate strong managers, your values guide their success.
BACKGROUND: Co-Presidents, Gadabout SalonSpas
SPECIALTY: Innovative changes in perspective
NEWSWORTHY: Winners of the Global Salon Business Award for Excellence in Salon Leadership
WHY IT MATTERS TO SALONS: They’re experts in expanding influential salon brands that stand out from the crowd.
BACKGROUND: Founder, Hairbrained.me
SPECIALTY: Early adopter, educator and big picture thinker
NEWSWORTHY: #weaponofmassgratitude — how to use social media to make our world better.
WHY IT MATTERS TO SALONS: Learn his social media strategy for gratitude. In a world where our most precious resource has become attention, you must be sure that you give much more than you receive. Learn to make real connections with your followers, attract new clients and foster relationships that have longevity.
JANUARY 15 - 16