Robert Cialdini, Ph.D

Robert Cialdini

Robert Cialdini has spent his career studying the art of influence—and how you can harness it to improve your business and relationships. His bestselling books, including Influence: Science & Practice, present decades of peer-reviewed research on why people comply with requests. Dr. Cialdini is the CEO and President of INFLUENCE AT WORK, which focuses on ethical influence training, corporate keynote programs and the CMCT (Cialdini Method Certified Trainer). His research has been recognized by Harvard Business Review in “Breakthrough Ideas for Today’s Business Agenda”, and his book, Influence, has been listed in Fortune Magazine’s “75 Smartest Business Books” and CEO Read’s “100 Best Business Books of All Time”. His is widely regarded as the “Godfather of Influence”.