Gina Pell

Gina Pell

Gina Pell is an award-winning Creative Director and entrepreneur. A pioneer of the dot-com boom, she launched her first company, Splendora.com, in 1999. The site functioned as a style and culture innovator in the online space and was acquired by Joyus in 2011, where Gina stayed on until 2013 as Chief Creative Officer. She currently serves as Content Chief of The What, a fast-growing email newsletter that shares five eclectic, curious things you should know every week—with subject matter ranging from books to health, life, style, travel and tech. In 2016, she coined the term Perennials: ever-blooming, relevant people of all ages who live in the present time, know what’s happening in the world, stay current in technology, and are able to speak to and befriend people of all ages. Gina graduated Phi Beta Kappa from UC Berkeley before completing the Painting and Print-Making program at Università Internazionale dell’Arte-Venezia in 1997.