Barbara De Laere

Barbara De Laere

Barbara De Laere is the rare individual whose childhood answer to “what do you want to do when you grow up?” became her reality. For as long as she can remember, she’s known she wanted to help build brands and motivate the people behind them. She’s certainly succeeded. At present, her career in the beauty business has spanned three continents, 33 countries and 10 brands—and those numbers are only growing. In her time at Aveda thus far, she’s already demonstrated uncommonly sharp insight into the brand, the network, and the unique role hairstylists play in their guests’ lives. In October, she will join the rest of the Aveda management team for a tour through sixteen markets in sixteen weeks.